Amazon

I wanted to dive deeper into e-commerce, so I became Senior Art Director at Quidsi, and Amazon subsidiary. There, I oversaw creative direction of six eCommerce sites, Casa, BeautyBar, Look, YoYo, Bookworm, AfterSchool;. I also oversaw the creative direction cross-site marketing initiatives such as Cyber Week, Holiday, Back-to-School, and many more.

During my time, we developed email marketing and landing page templates resulting in increased sales. This allowed for quick turnarounds when the merchants required specialized pages due to sales conditions.

Three of my brands underwent style evolutions, including new typography, photography, and color palettes.