G&S

After working on the consumer-side of advertising, I wanted to learn about the B2B side of things. G&S was the perfect place to explore and become an expert in agriculture, advanced manufacturing, professional solutions, and more.

I led the 20+ person team of art directors, graphic and motion designers, production artists, and videographers, and provided creative direction, strategy, and insight for all agency accounts.

We became pioneers in the B2B space, utilizing the latest best practices in AI, digital advertising, UX, and new platforms. In doing so, we Increased utilization across the team from 50% to 95% to maximize profitability , and saw the department’s revenue grow from $1.2 to $4M under my leadership.

Other firsts during my time: lead creative direction on agency’s first broadcast and CTV spot, directed a “choose-your-own-adventure” interactive video that was the highest performing WireWax (now Vimeo) video of the year, and concepted and produced a VR experience, and co-designed a headquarters. Successfully led brands through brand identity refreshes, product launches, site re-architectures, and social media strategy.