After becoming the AOR for Syngenta, we took on the design and evolution of their editorial publication, Thrive. What started as print-only, quickly became a multi-platform endeavor including a newly designed website, email, podcast, social media presence, and video production. In 2024, we retired the print mag and focused on optimizing the web and email presence. This came with a full re-architecture of the site, new platform, and refreshed email templates. This re-focus saw increases in sign-ups, retention, and time on site.