2014-2015
Hearst
After Amazon, I came back to publishing and oversaw creative direction for the Hearst Men’s Group - Esquire, Popular Mechanics, Car and Driver, and Road & Track.
Here, I established first cross-platform and multi-title creative group. My team designed and produced all marketing materials (sell-sheets, presentations, collateral, premiums), custom print and digital advertising, photo and video shoots, and events for all four titles. We specialized in a 360 approach to all programs, and custom programs tripled in revenue during my tenure.
Role: Executive Creative Director
Clients included but not limited to: Mercedes-Benz, Acura, Toyota, Ford, Lincoln, Cadillac, Macallan, Ketel One, Armor All, Castrol Oil, Samsung, Axe, Falken Tires, and Michelin
