Axe

The Axe White Label Collective was a competition for new designers to be mentored by Esquire Fashion Director Nick Sullivan and CFDA-award winning designer Billy Reid. This multi-faceted program included a special section in the September issue of Esquire, a video series, and culminating Fashion Week event where the winner was announced.

We created 5 “white-label” vignettes to highlight the up-and-coming designers’ work while leaning into the branding of Axe’s new White Label product line.

Role: Creative Director, Producer

Designer: Mike Sarpy