Virtual Reality Experience | Trade Show

For the launch of three new products, we needed a way to showcase how the product worked “inside” the plant. What better way than simulating going inside via a custom virtual reality experience? With the headset on, users were “shrunk” down to explore inside a plant cell while fungi attacked, wander through larger-than-life blades of grass, and have water vapor steam around them, all while learning important aspects of Heritage Action, Daconil Action, and Secure Action.

Role: Creative Director, Designer

VR: 8112 Studios

Design: Matt Rouse