Branded Content

GUESS Shoppable Videos

GUESS came to us to create a 10-part video series and a shoppable rich-media ad unit. Our two influencers spoke to different trends of the season which we brought to life through models acting out the scenes described. The expandable ad unit was one of the first of its kind, allowing users to directly click on the clothing items as they were featured in the video.

Role: Art Director, Producer

Design: Jill Gustaferri

Director: Josh Rothstein

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Van Cleef and Arpels